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| Access: | http://www.sino.uni-heidelberg.de/archive2/2008/05/10/yuguoming080510n.htm (downloaded 16-05-2008) (part of the Digital Archive for Chinese Studies - to gain access please refer to http://www.uni-heidelberg.de/dachs/access_de.html!) |
| Material: | Computer file |
| Author: | 喻國明 Yü Kuo-ming |
| Title: | 試論受眾注意力資源的獲得与維係 : 關于傳媒營銷的策略分析 / 作者: 喻國明 Shih-lun shou chung chu-i li tzu-yüan te huo-te yü wei-hsi : kuan-yü ch'uan-mei ying hsiao te ts'e-lüeh fen-hsi / tso-che: Yü Kuo-ming |
| Source: | academic.madiachina.net 中華傳媒網 (28 Nov. 2005) |
| Description: | 1 css, 39 gif, 1 html, 1 jpeg, 1 js file (175,9 KB) |
| Collections: | |
| Language: | chi. |
| Subjects: | Press Journalism |
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